Punch and Ladle present a fun, new and exciting range of bottled spritz, aperitifs and cocktails in Tasmania – focusing on quality, using the best of local produce as well as supporting local distilleries and farmers.
I designed a series of artful labels, celebrating the unique craft of cocktail-making (the fluid motions, stirring, mixing etc) with freehand lines layered with punchy, colourful forms and shapes.
This style creates a fun, vibrant and festive product range that really stands out from the crowd of bottled labels in a bar.
The Understorey recognises the Palawa/Pakana Peoples of Lutruwita as the traditional custodians of the land and sea in which we live, work and explore. The Understorey respects Elders past and present, and extends that respect to all First Nation people who continued the tradition of art-making for thousands of generations.
The Understorey is committed to continuously learning and deeply valuing Aboriginal and Torres Strait Islander knowledge and culture.