Orlando Plenty

Orlando: Famed land, Plenty: Food in abundance

Ryan and Sappho, the wonderful owners of Orlando Plenty, approached me to re-brand their pop up food bar. Their existing logo typeface needed to remain but they were wanting something more that visually represented who they were, how they worked and lived, and the abundance of food they gratefully have the opportunity to work with here in lutruwita/Tasmania.

The new design pays homage to this beautiful island, representing the four seasons through a customised hand drawn illustration. You can see hints of fig, lemons, broad beans and zuchinni, amongst twisting nasturtiums, borage, herbs and native flora. The illustration exists like a living, growing garden — working beautifully together and bringing people together.

The branding leans gently into feelings of nourishment and warm hugs, whilst also telling a story of Orlando’s connection to land, their home, and the produce in which they work with every day and share through their food.

The colours were inspired from vintage fabric Ryan and Sappho had collected and aligned with the original colours of their established food van.