Heartlands is a Tasmanian journey through central Tasmania, rich in history, stories and beauty. 

The Heartlands typeface has been custom designed to feature small bumped edges and uneven forms, representing the handmade brickwork tied into the colonial history of the region. The letterforms subtly nudge you in different directions creating a journey “off the beaten track” – for an experience that both draws you into the past, but allows time to breathe in the present.

This design work was a collaboration with my friends at THE20 and Tourism Tasmania.